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Hartley Resourcing

Brand Manager - Leading B2C Brand

Marketing / Media / PR

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job reference 002452
salary £45,000 - £60,000
location Southampton
job type Permanent

role details

Overview
We are working with an international business, who are looking for an experienced Brand Manager to join their team. You will be responsible for long term development of a leading global brand by managing the entire customer journey to meet the needs of their target market. This is based at their modern offices on the outskirts of Southampton, some remote based work is also possible. The role is initially a 2 year contract, however, there is likely to be permanent opportunities within this time.

The Role
This is a busy and varied strategic role, duties will include:
• Contribute to the delivery of the company’s vision and business plan and input into the development and execution of the annual marketing plans
• Establish consumer & customer insights and make sound strategic recommendations
• Develop compelling stories for growing the brand in existing categories
• Own key innovation projects, working with production to manage process from concept to launch
• Accompany and support the Commercial Manager at customer meetings, bringing to life the brand for the trade
• Develop optimum consumer communication plans to deliver both marketing and business objectives, exploring new and different ways to connect with our target consumer
• Support Marketing Manager in development of a future vision in the UK
• Management of the external Marketing Agencies
• Monitor and control the marketing budget for consumer spend

Experience Required
• A passionate brand advocate with a natural affinity for brands and how they connect with consumers
• Proven success in brand management in a branded FMCG, lifestyle, luxury, hospitality, travel or similar company
• A natural curiosity for consumers & new products
• Able to work with ambiguity and be flexibly minded and offer innovative solutions
• A self starter, able to work alone and in a team
• Dynamic with ability to inspire others
• Excellent communication and influencing skills
• Analytical, inquisitive and innovative
• Persuasive, determined & makes things happen
• Understanding of the UK multiple grocery channels and their associated trading issues
• Knowledge of panel/continuous data and exposure to a wide range of market research techniques used in building brands & innovation

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02380 404978